Privacy Policy for

This Privacy Policy governs the manner in which ads-special-events-websites.ca TM, and Gerik TM or A.S.E.W TM owned by empcontracting.ca Inc. (referred to as "We," "Us," or "Our") collects, uses, maintains, and discloses information collected from users (each, a "User") of the ads-special-events-websites.ca website (the "Site") and any related services we provide, including marketing, advertising, web development, and digital consulting services (collectively, the "Services").

1. Information We Collect

We collect information to provide and improve our Services, to communicate with potential and existing clients, and to operate our business efficiently. This information falls into two main categories:

A. Information You Directly Provide to Us

This includes Personal Information (PI) you submit when engaging with us, such as:

• **Contact Data:** Name, email address, phone number, and mailing address provided via contact forms, project request forms, or direct email correspondence.
• **Business Details:** Company name, business description, project requirements, marketing budget, and specific event needs.
• **Customer Support:** Information provided during interactions with our customer service or support channels.

B. Information We Collect Automatically

When you visit our Site or interact with our Services, we may automatically collect certain non-personal data:

• **Usage Data:** Information about how you access and use the Site, including pages viewed, time spent on pages, referral sources, and navigational paths.
• **Technical Data:** Internet Protocol (IP) addresses, browser type and version, device type, operating system, and time zone settings.
• **Cookies & Tracking:** Data collected via cookies, web beacons, and similar technologies to remember your preferences and analyze site traffic (see Section 6).

2. Information Specific to Gerik (AI Interaction)

Gerik, TM of empcontracting.ca Inc. owner of ads-special-events-websites.ca TM or A.S.E.W TM All rights reserved, is our AI-powered assistant designed to facilitate pre-sales inquiries, provide information about our services, and manage initial data collection for project scoping.

• **Conversational Data:** We collect and store the content of all conversations (prompts and responses) exchanged with Gerik.
• **Purpose of Collection:** This data is collected to:
  • Fulfill your request and provide accurate information.
  • Improve the performance, accuracy, and efficiency of the Gerik AI model.
  • Review interactions for quality control and to train our human staff on common client needs.
• **AI Provider Disclosure:** Please be aware that the AI services supporting Gerik involve the processing of conversational data by a third-party Language Model provider (such as Google’s Gemini API). While we anonymize data where possible and adhere to strict security protocols, the data is processed according to the terms and privacy policies of that AI vendor. **Conversational data is not used for direct targeted advertising by us.**

3. How We Use Your Information

We use the collected information for the following purposes and under the following legal bases:

4. Client Data Handling (Our Role as a Data Processor)

When we provide Services to you—such as building and managing a website, running an ad campaign, or setting up analytics—we may act as a **Data Processor** on your behalf. This pertains to data you collect from your own customers or users.

• **Scope:** This data includes any Personal Information you provide to us about your customers or Users (e.g., data collected via your forms, payment processors, or CRM systems).
• **Our Responsibility:** We will process this Client Data strictly in accordance with your documented instructions and contractual agreements (which may include a separate Data Processing Addendum or Agreement).
• **Retention:** We retain and delete Client Data as instructed by you, our client, or as required to meet our contractual or legal obligations.

5. Sharing and Disclosure of Your Information

We will only disclose your information in the following circumstances:

• **With Your Consent:** We may share your information with third parties when you give us explicit permission to do so.
• **Service Providers:** We engage third-party companies and individuals to facilitate our Services, such as hosting providers, payment processors, and analytics platforms (e.g., Google Analytics). These parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• **AI Providers:** As noted in Section 2, conversational data with Gerik is shared with the underlying Language Model provider for processing and improvement.
• **Legal Compliance:** We may disclose your information if required to do so by law, subpoena, or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information.

• **What are Cookies?** Cookies are files with a small amount of data which may include an anonymous unique identifier.
• **Types Used:** We use strictly necessary cookies (for site function), performance cookies (for analytics), and functionality cookies (to remember your preferences).
• **Your Choices:** You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

7. Data Security and Retention

We implement appropriate technical and organizational security measures to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

We will retain your Personal Information only for as long as is necessary for the purposes set out in this policy, including for satisfying any legal, accounting, or reporting requirements.

8. Your Privacy Rights

Depending on your jurisdiction (e.g., if you are in Canada, the EU, or certain US states), you may have the following rights regarding your personal data:

• **Right to Access:** You have the right to request copies of your Personal Information.
• **Right to Rectification:** You have the right to request that we correct any information you believe is inaccurate or incomplete.
• **Right to Erasure ("Right to be Forgotten"):** You have the right to request that we erase your Personal Information, under certain conditions.
• **Right to Object/Withdraw Consent:** You have the right to object to our processing of your Personal Information or withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided below.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" at the top of this Policy. We encourage Users to frequently check this page for any changes. By continuing to use the Site after those changes become effective, you agree to be bound by the revised Privacy Policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: